Energize@work supported BackCare Cambridge Branch to heighten public awareness of back care issues by offering FREE DEMONSTRATIONS, as part of the BackCare Week exhibition held at Addenbrooke's NHS Trust.

BackCare Cambridge Branch promoted 'Active Recovery' (early intervention combined with exercise) in association with Addenbrookes Physiotherapy Department, during BackCare Week 13-17 October 2003.

40% of all adults will experience back pain sometime in the next 12 months, and it costs the UK £6 billion each year in benefits, treatments and lost production. Years ago, the prescribed treatment for back pain was bed and lots of rest. These days the recommended treatment for back pain is to keep as active as possible - without overdoing things.

BackCare, a UK charity, helps people manage and prevent back pain by providing advice. It promotes self help, encourages debate and funds scientific research into better back care.

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